copywriting for adwords
Everyone talks about swipe files, tracking your competitors, etc. as fodder for your Adwords copywriting. All good advice. Here’s something MUCH better … Use a text box on your opt in page which asks...
View ArticleEmotional Adwords Marketing – Comment
Sarah left an interesting comment about our list of 37 Emotional Benefits , and one which is almost always mentioned in one form or another when we consult with large companies about their branding …...
View ArticleEmotional Copywriting Magic
What if you understood something about your market that no one else did. What if you could see the entire STORY your prospect was engaged in … the problem they were solving, what role they wanted you...
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